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Meet Mr. Xabier Iriondo, CEO Serkide

We are very proud of our distributor network and all the great people working with our partners. Therefore, we have interviewed our partners and will share the interviews with you so you also can get to know them better. 

First out is Mr. Xabier Iriondo, CEO of Serkide in Spain. 

Please tell us a little about your company.

The company Serkide was created 18 years ago to offer high-quality technical service to end users, distributors, and machine tool manufacturers. For us as a company, our suppliers,  and clients, a good technical service team is crucial.  In 2018 we had a team of 16 technicians and decided to also open a commercial division to sell machine tool accessories where we have three salespeople at the moment. 

At the beginning of this year, we opened our own technical office to be able to provide better technical solutions and complete solutions to our clients – which means added value compared to our competitors.

Who are your typical customers? 

We have 3 lines of clients; manufacturers, distributors, and end users. We work with the best machine tool distributors in Spain and Portugal. 

For how long have you been an Atling distributor?

This year we will celebrate 7 years as distributors, but we have been a technical service partner for 18 years. 

What are Atling’s main benefits? 

It is a technically very good product, and the company gives high-quality technical support to distributors and customers. We work very closely together which results in fast response time and quick solutions when needed. 

What, in your opinion, is most important when choosing a steady rest? 

Regardless of the price and delivery time, we believe that the technical capacity to cover the customer’s needs. The reliability of the product is also very important.

I would also like to add that as an ATLING distributor, we are very happy with Atling because of the quality and reliability of the product, as well as for the support you give us. We do it every day to continue selling and improve market share.